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MikeTranter PhD
Nov 28, 20249 min read
Why you should try to fail: a neuroscientist explains!
Remember that failure is learning tool, and that if we make up our minds that we can improve from each lesson
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MikeTranter PhD
Nov 28, 20247 min read
The Power of Persuasion: Leveraging Cognitive Biases in Sales and Marketing
By understanding how cognitive bias works, we can leverage them with good and transparent intentions.
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MikeTranter PhD
Nov 18, 202411 min read
The Neuroscience of Goal Setting: How It Can Make or Break Your Year
Goals not only help us to understand and prioritise tasks we need to work through, but they help us focus our efforts and to promote a sus
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MikeTranter PhD
Nov 18, 202413 min read
How Can Neuroscience Improve Your Negotiation Skills?
Neuroscience for Entrepreneurs In this article we will cover The neuroscience for entrepreneurs series introduction Stress and the brain...
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